Wednesday, October 30, 2019

Report Coursework Example | Topics and Well Written Essays - 750 words - 2

Report - Coursework Example The objective of this investigation is to solve and look at some of the mathematical questions asked in the report. The main research topic of this mathematical investigation is maximization and minimization of variables (Berry & Ken 1995 pp24). The report aims to use differentiation in determining the maximum as well as the minimum variables in the question asked. In this section of the report, the report focuses on finding solutions to numerous questions asked in the report. The questions have different approaches but under the same topic. All the questions are based on maximum and minimum variables. The solutions to the mathematical issues are given below as; In conclusion, the research purpose was to compare between the giant and feel the fear. The aim was to determine which is bigger, the first question and the second question are the determinants for the research question. In order to determine the maximum and the minimum variables in each question, calculations were used following the processes that are used to approach mathematical issues such as the modelling of mathematics. Mathematical modelling is essential and relevant in solving certain mathematical problems. Each question asked in the report is answered accordingly through the use mathematical modelling and other important tips involved in approaching such mathematical

Monday, October 28, 2019

Germination experiment Essay Example for Free

Germination experiment Essay Method: 1. Put some soil in every beaker and make sure it is almost the same amount 2. Place 5 beans inside each beaker at the same level beneath the soil 3. Pour 10, 20, 30, 40 and 50 ml of water in each beaker respectively and keep watering them every 2 days 4. Leave the beakers close to a good light source 5. After a week record the length of the stem of the plants in each beaker Variables: 1. Dependant: Height and growth of the plants 2. Independent: Amount of water 3. Controlled: Where the beakers are placed, amount of soil, amount of seeds, type of seeds, how often the plats are watered (Initially it was decided that the amount of water we would use would be 50, 100, 150, 200 and 250 ml but we decided to lower the amount of water so that the plants wouldn’t drown) Results: amount of water (ml) Length of plants (cm) average length (cm) Â   Conclusion: The first thing we can see from the results is a boundary in the amount of water in relation with the beaker size and the amount of soil. In the table we can see that after the 20ml of water the seeds drowned and so they didn’t grew at all. But if we take in comparison the length of the plants in the beaker with 20ml with the one with 10ml we can see that with more water the germination takes place faster. For example in the results table we have the average growth of the plant of about 10. 5 cm and in the 20ml an average growth of 17. 8, so evidently we can say that the hight the amount of water, the faster the seeds will germinate and the higher they will grow. Evaluation: I think that in general this experiment was carried out fairly in terms of the type of seed, thay were kept in a well lit place, all the beakers had the same soil and the same amount of it, etc. The problem was that the plants were drowned so we couldn’t get a good set of results, so if he experiment had to be carried out again I would set a limit of water to allow the plants to actualy germinate.

Saturday, October 26, 2019

ministers black veil :: essays research papers

â€Å"The Minister’s Black Veil†   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Hooper is the minister of the town of Milford. One Sunday, Mr. Hooper decides to come to church wearing a black veil. He delivers his sermon while wearing the black veil even though his parishioners shy away from him and the veil adds an ominous touch to the service. After church he goes to mingle with the congregation outside, while continuing to wear the veil, and people act like they don’t know him, don’t walk beside him, and forget to invite him out to lunches that are a traditional part of Sundays there. That afternoon Mr. Hooper oversees a funeral. He still hasn’t taken off the veil, though it is a bit more appropriate in this setting to be wearing it. Then that evening he conducts a wedding with the veil still on, making it the gloomiest wedding of that time. The village people think he is losing his mind and want to talk to him and find out why his wearing the veil, but can’t seem to get the courage to do it. His wife also l eaves him because he refuses to take off the veil. Mr. Hooper doesn’t take off the veil as long as his lives, and even on his death bed refuses to take it off his earthly form   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Hooper teaches a very good lesson with this veil. Everybody has a â€Å"black veil† that they hide something behind. It is not until that things are put in the open for everybody to see that they start shunning you. If you keep your secrets hidden inside you, people still associate with you because they don’t try to look past what is on the surface, in case they might find something that they don’t like or is out of the ordinary. I don’t like that people are superficial enough to let something as small as a veil get in the way of how they feel about the minister, because the veil doesn’t change who the minister is as a person.

Thursday, October 24, 2019

Writing an Essay :: Writing an Essay

Here, I will reveal the methods and tactics to writing an effective analytical essay or evaluative article. Even if you already know how to write a well-structured essay, you may wish to refresh your knowledge and reaffirm what you already know. There are three key parts to an essay: the introduction, body and conclusion. The Introduction Deal with the introduction first of all. The introduction has to have these elements: the question, the answer, the preview of the essay and some scope or parameters. What is the question? This is called your Knowledge Based Problem, or simply the question that you need to find an answer to. What is the answer to your Knowledge Based Problem or question? This is called your thesis. Sometimes called merely an answer, your thesis is the key answer that sums up your entire case in one simple strong sentence. What am I going to talk about in the essay? Here is where you advertise what you want to speak and write about in the course of your essay. What are the definitions and parameters of the terms in your essay? There are two important elements here. One: â€Å"definitions† meaning that you define the words such that you can write your essay. Two: â€Å"parameters† meaning the things that you are not going to talk about or the restrictions of your essay. The Body The body of the essay comes next and many people actually don't know how to do this properly. They actually write whatever they want and whatever comes to their mind. This is incorrect. Here's how you actually do write the essay body to make your writing good and clear. A topic sentence is a sentence that sums up your paragraph and makes a key argument or key idea. You need a topic sentence because this is what you promised to write about. Explain what you mean by the topic sentence and give more details and more information. Sometimes you need to define words - so just do it here in the body as well. Give an example or examples. Tell the reader what the example means or what the examples mean. Summarise your paragraph or argument after doing that. Answer the question using your topic sentence once again at the end. You do this systematic and methodical approach for each and every paragraph. The Conclusion There are only three things you do at the conclusion of your excellent essay and nothing more, if you want a structured and clear essay.

Wednesday, October 23, 2019

6 steps decision making Essay

In addition to time pressures that we encounter when searching for evidence to support care decisions for individual patients, it may be difficult for clinicians to apply the evidence that we find. The rate limiting step may not be doing the search, but the steps needed in â€Å"setting evidence-based medicine (EBM) in motion.† We present an example of a search for evidence by a Physician Assistant (PA) student that highlights this challenge. PAs receive accelerated training in the medical model and work in teams  under physician supervision. Approximately 40 000 PAs currently work in the  US in a wide range of settings and specialties.  Practising EBM has become an important component of training for PAs.  During an internal medicine rotation, a PA student encountered a common clinical practice unsupported by current  evidence—administration of nebulised albuterol in patients with community acquired pneumonia (CAP). While this practice may  be justified in patients with underlying chronic obstructive pulmonary disease (COPD) who also present with CAP, this student  questioned the grounds for its use in patients with CAP who do not have COPD. Clinical scenario A 68 year old man presented to the emergency department with fever, chills, and a non-productive cough of 1 week’s duration. He had fatigue, headache, rhinorrhoea, and mild nausea, but  denied dyspnoea. He had no history of smoking or COPD. He  had atrial fibrillation and was taking warfarin for stroke prevention. On admission, his temperature was 38.4  °C, heart rate was  108 beats/minute, respiratory rate was 24 breaths/minute,  blood pressure was 156/88 mm Hg, and oxygen saturation was  86% by pulse oximetry on room air. Rales were heard in both  lung bases and in the right middle lobe. Chest radiography  showed a diffuse infiltrate in the right middle and lower lobes. Complete blood count showed a white blood cell count of  22 000 cells/ml with a left shift, and arterial blood gases showed mild respiratory acidosis.  One dose of ceftriaxone was administered parenterally, and a course of azithromycin was started. Albuterol, 5% solution,  delivered by n ebuliser 3 times daily was also ordered, in addition to a combination of inhaled ipratropium and albuterol,  delivered by metered dose inhaler every 4 hours as needed.  During the hospital stay, his pneumonia resolved, but his heart rate increased to 150 beats/minute and his blood pressure rose from 156/88 to 200/110 mm Hg. Clinical question Although there was no institutional protocol for use of  nebulised albuterol for treatment of CAP, the house staff often ordered it.  The PA student queried: In a 68 year old man with CAP and no underlying COPD, does use of nebulised  2 agonists improve symptoms? What is the risk of harm in this  patient? Search strategy Firstly, a treatment guideline was sought to clarify recommendations regarding use of nebulised albuterol for treatment of CAP.  The American Thoracic Society guidelines for management of  CAP1 were rapidly retrieved through PubMed, UpToDate, and  MD Consult. The British Thoracic Society (BTS) guidelines for the management of CAP in adults2 were also found in PubMed.  Both sets of guidelines were relevant to our patient, but neither guideline discussed the use of nebulised albuterol in the  treatment of CAP. The BTS guidelines had a section on general management, which discussed the use of adjunctive therapies  for CAP, but nebulised albuterol was not mentioned. Evidence from controlled clinical trials was mentioned in the guideline for â€Å"bottle blowing,†3 but not for physiotherapy.  Having not fully answered our question with a review of  relevant guidelines (and having not attracted the attention of anyone who could change the patient’s treatment p lan), we  searched PubMed again, this time specifically for studies on the use of albuterol in patients with CAP. No relevant trials were found on the use of nebulisers for CAP.  To identify evidence about harm with the use of albuterol,  PubMed was searched using the terms nebulised albuterol, cardiac arrhythmias, and randomised or controlled clinical trials.  No trials were found. When just the content terms were  searched, 9 articles, not directly relevant to our patient, were found. One prospective, open label study on the effect of  nebulised albuterol (for treatment of asthma) on cardiac rhythm was found.4 10 patients were studied, and although no adverse effect on cardiac rhythm or blood pressure was found, the study did not convince the team that no potential for harm existed in this, or other patients, especially when there  was no clear indication for use of albuterol. Recognising that searching and appraising the literature are not the only important aspects of practicing EBM, we consulted an experienced pulmonologist, who practises and teaches using the EBM model. In addition to reviewing treatment plans for  multiple cases of CAP requiring hospital admission with the  Nurse Practitioner/Physician Assistant service, he recommended review of the Centre for Evidence-Based Medicine  website at Mount Sinai Hospital in Toronto, Ontario, Canada  (www.cebm.utoronto.ca/), which suggested bubble blowing as a method for helping clear secretions.2–3 This served as an  excellent, rapid approach to finding good information on treatment of CAP, and confirmed the evidence previously found in  the literature search.  Application of the evidence to this, and future  patients  The treatment plan for this patient was not altered by the  student’s rapid search for evidence. Changes in usual care for a common illness required a compr ehensive search and discussion among all clinicians in our institution caring for patients  with CAP. The clinical team reviewed the results of the search and because no evidence was found to support use of albuterol in patients like ours, changes were made to future practice. As a result of this process, which took a few hours and evolved over several weeks, orders for bronchodilators for patients with CAP are now made on an individual basis, depending on the  presence of patient comorbid illnesses, such as COPD. 164 Volume 8 November/December 2003 EBM www.evidence-basedmedicine.com EBM notebook Downloaded from ebm.bmj.com on 10 August 2009 Conclusion The need for a rapid search for evidence is sometimes, but not always, important to the care of an individual patient. In this case, the speed of the search did not affect the ability of the PA student to apply the  evidence to the patient. Setting the evidence in motion may require communication of search results to other members of the clinical team and may affect the care of future patients. Although the catalyst for setting EBM in motion was a student, the evidence, including the results of further research, along with the judgment of the experienced pulmonologist,  convinced the clinical team to make changes to usual care and to base future treatment of this common condition on the best available evidence. The basic concept of evidence-based medicine proposes to  make health related decisions based on a synthesis of internal and external evidence. Internal evidence is composed of knowledge acquired through formal education and training, general  experience accumulated from daily practice, and specific  experience gained from an individual clinician-patient relationship. External evidence is accessible information from research.  It is the explicit use of valid external evidence (eg, randomised controlled trials) combined with the prevailing internal evidence that defines a clinical decision as â€Å"evidence-based.† To realise this concept in day to day clinical practice, the Evidence- Based Medicine Working Group proposed a 5 step strategy,  corresponding to step 1 and steps 3 to 6 shown in the left hand column of the table. In teaching this 5 step approach, we encountered several difficulties. We noticed a growing hesitance to accept this strategy  as students advanced in their medical training. In the presence of well established methods of treatment or diagnosis, this  resistance rises even more, regardless of the level of training.We assume that this barrier is associated with the process of socialisation into the health professions. Throughout medical  education students are virtually â€Å"trained† to make decisions under the condition of uncertainty. Advanced students and to a greater extent clinicians lose some of their ability to differentiate between scientific evidence and what seems to be evident. If we intend to implement evidence-based medicine more efficiently, we need to modify the way students and clinicians learn to make decisions. Therefore, an additional step was introduced in our evidencebased medicine teaching programme (step 2 in the table).  Students were to provide answers to their clinical questions based on their current knowledge (internal evidence) before  continuing with the remaining steps of the evidence-based  process.2 Our collective experience concerning this additional step was extremely positive. The students using this new step were satisfied that their pre-existing knowledge had been  integrated into the evidence-based approach. By explicitly  documenting their internal evidence, students used the remaining steps of the process to evaluate not only the best evidence in making a clinical decision but also to assess the accuracy of their internal evidence, the grounds upon which their preconcep- The 6 steps of evidence-based decision making Step Action Explanation  1 Transformation of the clinical problem into 3 or 4 part question (a) relevant patient characteristics and problem(s), (b) leading intervention, (c) alternative intervention, (d) clinical outcomes or goals. 2 Additional step: answer to the question based on â€Å"internal evidence† only Internal evidence: acquired knowledge through professional training and experience (in general and applied to the patient). Should be documented before proceeding to step 3. 3 Finding â€Å"external evidence† to answer the question External evidence: obtained from textbooks, journals, databases, experts. The value of the external evidence will be highly variable, see step 4. 4 Critical appraisal of the external evidence Should answer 3 questions: (1) Are the results valid? (2) Are the results clinically important? (3) Do the results apply to my patient? (or is my patient so different from those in the study that the results do not apply?) 5 Integrating external and internal evidence The 2 sources of information (external and internal) may be supportive, non-supportive, or conflicting. How the decision is made when non-supportive or conflicting will depend on multiple factors. 6 Evaluation of decision making process Once the decision has been made, the process and the outcome are considered and opportunities for improvement are identified. The health authority of Alto Adige in northern Italy initiated and supported a project, the â€Å"Bressanone Model,† in which the effects of implementing evidence-based medicine on the quality of health care were to be shown. In this model we used the six step approach, which proved to be successful in the student  project to teach experienced clinicians.3 The participants were asked to name problems of their day to day practice that lacked either an effective or an efficient solution. The evidence-based medicine support group helped participants to phrase the 3 or 4 part questions. Subsequently, the physicians were asked to submit their individual answers to the questions before continuing with steps 3 to 6. Agreement between internal and external evidence varies. Completing the full process could result in finding evidence that confirms the internal evidence, validating and strengthening the clinician’s or student’s confidence in the decision. The process could also reveal that little evidence exists to support the decision or that the available evidence is equivocal. In such cases, other factors such as cost or inconvenience to the patient may need to be given greater consideration. Possibly, the best external evidence found is not in agreement with the internal evidence. This represents a particularly valuable experience for the clinician or student because it may avoid an ill advised decision. It also shows the fallibility of making decisions on  uncertain ground based on internal evidence alone. This in turn will hopefully promote the routine assimilation of external evidence in clinical decision making. The documentation and  comparison of steps 2 and 5, used as a research tool or quality assurance outcome measure, coul d provide valid information  on the effects of evidence-based medicine on clinical decision making. In case of conflicting internal and external evidence, clinicians have several options. They may change their mind and align it with the external evidence. They may determine that the external evidence is not sufficiently convincing and remain with the  original decision. Or, they may choose to discuss with the  patient the conflict between the internal and external evidence in a manner that enables the patient to take part in the decision making process. This last approach is recommended because  patient preference is considered an essential part of the  evidence-based decision making process1 and decisions often  need to be made in the absence of clear research findings.

Tuesday, October 22, 2019

My Love Belongs Essays - Emotions, Lust, Personal Life, Free Essays

My Love Belongs Essays - Emotions, Lust, Personal Life, Free Essays My Love Belongs I'm caught within a pool of shame, with shattered dreams I am to blame. In memory of love and lust, never again to be of trust. Holding on I can't let go, In majestic visions long ago. Intimate passion at once subside, Only somber in untrue tides. Dark and cold my world has gone, But only to you my love belongs.

Monday, October 21, 2019

Factors Effecting Conversion of Footfalls in a Retail Store Essay Example

Factors Effecting Conversion of Footfalls in a Retail Store Essay Example Factors Effecting Conversion of Footfalls in a Retail Store Essay Factors Effecting Conversion of Footfalls in a Retail Store Essay International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. com/ ISSN: 2231-0703 â€Å"FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES† Abu Bashar, Assistant Professor, Brown Hills College of Engg Tech. , Faridabad, Haryana, INDIA ABSTRACT In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail outlets has been considered for the present study. The paper mainly focuses towards various factors which affects the decision of the consumer in the store while they visit there for shopping. So, this research is mainly concerned with the behavior of the consumer and the various factors which are of enormous importance in converting the footfall within the stores. The paper also intends to recommend some feasible and viable strategies to be followed by retail outlets to maximize the percentage of conversion. Keywords: Behaviour, Consumers, Conversion, Factors, Retail, Shopping, Strategies International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. com/ ISSN: 2231-0703 INTRODUCTION It becomes really very difficult for the small retailers and similar formats to compete with hyper marts and malls. The big retailers are putting cut throat competition to them. So, it becomes very important for retailers to gain a deeper insight into retail consumer behavior. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how ? : The psychology of how consumers think, feel, reason, and select between different alternatives (e. g. , brands, products); ? The the psychology of how the consumer is influenced by his or her environment (e. g. , culture, family, signs, media); ? ? The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; ? How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Understanding these issues helps us adapt our strategies by taking the consumer into consideration. For example, by understanding that a number of different messages compete for our potential customers’ attention, we learn that to be effective, advertisement s must usually be repeated extensively. We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. com/ ISSN: 2231-0703 There are three fundamental patterns which a consumer can follow and they could be: (I) Brand first, retail outlet second (ii) Retail outlet first, brand second (iii) Brand and retail outlet simultaneously. Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers if you’re a good salesperson, you can sell anything to anyone once. Besides from the above stated facts the following factors are also very much important for attracting, converting and retaining customers in a particular retail outlet. These factors are being described below. 1. Availability of merchandise in the store 2. Product Quality 3. Product range(both product width and depth) 4. Promotional offers and frequency of schemes. 5. Services (pre, during and post purchase) 6. Pricing as a result of merchandise on offer 7. Ambience of the store International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. com/ ISSN: 2231-0703 8. The empathy factor of the outlet attendant In order to gain deeper insight a thorough investigation of the related literature have been investigated, some of them are given below 1. Lichtle, M. C et al. investigates that it is interesting to notice that the outlet’s characteristics have an impact on value, which, in its turn, has an impact on satisfaction. Our results show what variables are to be privileged if one wishes to give the outlet its utilitarian and/or hedonic value. In the first case, the stress has to be put on product availability. This means that when a retailer, considering her/his product range, wants to confer a utilitarian value to the shopping behaviour all she/he has to do is to make sure that her/his products are easily available and within easy reach. The hedonic value is determined by a combination of several variables: atmosphere, peripheral services, the store’s employees and crowding. Customer satisfaction will thus be indirectly improved. By handling these four variables, the retailer will manage to enhance the hedonic value the consumer attributes to shopping. According to the positioning chosen, a firm will give more emphasis either to the hedonic value or to the utilitarian value, and therefore will act on the most relevant characteristics of the outlet that our study underlined. 2. Malcolm Kirkup and Marylyn Carrigan said that as the public demand for ethical accountability grows, marketers must ensure that their activities match public expectations. Owing to its high visibility and direct contact with the public, marketing research in particular has a duty to conduct its business to the highest ethical standards. As new technology alters the way that research is conducted, there is a challenge to safeguard all the stakeholders involved in the research from unethical behaviour. Observational research is a prime example of a research technique which, while providing a valuable tool in the study of consumer behaviour, raises concerns over individual privacy particularly with the growing sophistication and power of the technology. 3. Jones, peter and David Hillier examined that Current government planning policies affecting retail investment; development and location certainly pose a major set of challenges for the leading retailers and for developers and property companies Sainsburys have argued that being more flexible in their formats allows them to take greater advantage of planning opportunities. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. com/ ISSN: 2231-0703 4. Basso jeo and Randy Hines said that Males from the Midwest reported higher instances of positive shopping experiences at retail stores. They reported that courteous sales associates and attentive managers enhanced the shopping experience. Similarly, females from this part of the country reported higher instances of positive shopping experience. Again, the primary reason for their positive experiences was the courteous nature of the sales associates and the attentiveness of the floor-level management staff. Ten of the 25 respondents reported having negative shopping experiences at retail stores. However, while reasons varied from displeasure with the merchandise to delays in delivery of goods, none of the respondents attributed a negative experience to rude or inattentive sales associates and managers. Of the 18 females, 16 from the East reported having a negative experience at retail shopping centers. The reasons varied among respondents from poor quality merchandise to delays in shipping. However, 11 of the respondents indicated that their negative shopping experiences were the result of inattentive and rude sales associates. Two of the men reported having a negative shopping experience but they based this on the quality of the products they received. Of the eight positive shopping experiences reported by both male and female respondents, all indicated that their experiences directly resulted from an attentive sales associate or receptive management staff 5. Boedkar, Mika said that this should offer an opportunity for retailers to use segmentation and target their offerings, since it has been claimed that retail outlets tend to resemble one another and offer comparable products at comparable prices, thereby losing their individual profile. At the same time, consumer markets are becoming more sharply segmented than ever before. The new-type shoppers should be attracted by an image, one that is congruent with the consumer’s self-image. Since their demands of a retail outlet are rather high in every respect, the basics (e. g. service, price level, product quality and selection) should be considered as well as recreational, experience offering characteristics (e. g. interior design, aroma, care, product shows, and novelties). This kind of image could attract some of the traditional shoppers too, but they can be reached without the addition of recreational characteristics, implying reduced costs in retail outlet design. Without the basics, maybe only purely recreational shoppers could be attracted. Is this then the case in reality? As Rosen bloom points out, congruence between a retail outlet and consumer image is usually â€Å"more a matter of happenstance than a conscious effort to fit the store image to the target markets served by the retailer†. This means that congruence is achieved between retail outlet dimensions and traditional values held by the outlet’s founders or a typical image projected by the retailer’s trade peer group. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. com/ ISSN: 2231-0703 6. Amine, Abdilmajid and Sandrine cadenate examines that product classes proposed in an retail outlet do not contribute equally to the variety of store image and effectiveness from the customers point of view. It also demonstrate the perception of consumer of the overall store assortment, consumers are highly sensitive in selecting range of varieties. 7. Ratcliffe, John and Sheila Flanagan said that BIDs have been tried and tested over time. They are here to stay, and will almost certainly multiply, diversify and innovate. In practice, they have not produced the negative social effects that some feared, nor have BIDs made any major public mistakes in recent years (Houstoun, 2003). Several trends reinforcing the relevance of the BID concept to the promotion of the tourism industry can, however, be distinguished (Houstoun, 2003): Hospitality trumps security. In many established BIDs fear of crime has diminished and what were formerly security personnel are increasingly being trained as ambassadors, guides or hosts to provide hospitality functions. In the same way, the focus of BID cleaning programmers has broadened so as to concentrate more on urban design, landscape and general district beautification. Greater experience and growing confidence has lead to a growth in the number of small, and some very small, BIDs. Here the accent is usually placed on promotion and marketing, as well as orchestrating a programme of festival style events delivered by voluntary effort. There is a growing realization that many of the characteristics that make a district a great place to visit – a variety of restaurants, cinemas, nightclubs, bars, cultural facilities, a walk able environment, attractive public places and a feeling of safety – also make it a great place to live. For business, in general, the visitor and residential markets tend to complement each other. 8. Kirkop, Malcolm said that for some retailers the quality of information systems has been improved – enabling a better understanding of variations in performance, better measurement of the remedial effects of initiatives, and improvements in the allocation of resources – and there is value for both head office planners and store managers. However, development and integration of the technology is proving problematic for other retailers – partly arising from the newness of the technology. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. com/ ISSN: 2231-0703 9. Bennison, David et. al. examines that the challenge for urban managers is therefore to preserve and maintain the vitality of the Northern Quarter without destroying its soul. Almost by definition, the archetypal residents and businesses do not seek, let alone conform to, top-down planning and marketing, and are likely to be highly skeptical of it – somewhat ironical or paradoxical given the number of marketing and public relations companies located there. The challenge is that the city’s planners also want to maintain that distinctiveness as much as their inhabitant since the Northern Quarter forms an important element of the wider place product that is Manchester. As the City Council’s guide to visitors states: â€Å"Rising up out of one of city’s most historically rich areas is the Northern Quarter. Now transformed into a busy social and residential area, laden with independent bars, restaurants, cafe? s and shops – the Quarter has a uniqueness and credibility all of its own and attracts the kind of urban soul on the lookout for a bit of individuality and style (w. anchester. gov. uk/visitor centre/areas. htm). 10. Kirkup, Malcolm and Mohammad rafique said that in an increasingly competitive market environment future success for shopping centres will depend on effective management and marketing. Shoppers have a good choice of centres, all of which can meet their needs at a practical level. Centres need t o develop a compelling personality and distinctive position, based on identification of particular strengths within their marketing mix that will appeal to their chosen target market. Our research notes that shopping centres are unique types of service business, challenged and constrained in many areas of the marketing mix as a result of both the nature of the service and traditional philosophies and practices. The marketing mix framework proposed in the paper attempts to reflect this uniqueness and offers a more comprehensive coverage of key dimensions and a useful basis for analysis and management. OBJECTIVES The following objectives have been considered for pursuing the study in hand. Objectives 1. To study the various factors which effects conversion of footfall in retail stores? . To study and analyze the various services provided by retail stores in order to convert their footfalls. 3. To study the behavior of consumers in the store and their priorities at the time of buying. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. co m/ ISSN: 2231-0703 4. To find out the measures to improve the convertibility of footfalls.. RESEARCH METHODOLOGY The following methodology have been used for the study in hand Research Design: Exploratory research Sample Size: A Sample size of 100 Sampling technique: The sampling technique has been probabilistic sampling more specifically the simple random sampling Sources of Data: Data collection is based on primary and secondary data Instruments used for collection of data: Questionnaire, interviews, journals Techniques used for analysis: Two way ANOVA and chi-square test for goodness of fit FINDINGS 1. Most of the respondents are visiting retail outlets almost twice in a week. 2. A large number of customers buying all the products available in the store. While some customers are visiting store for a particular section. 3. Most of the customers are saying that retail outlets are not offering wide range of product. 4. Most of the customers are claiming that they do not have their item of choice in the store all the times. 5. Most of the customers shopping in retail outlets due to availability of merchandise at lower prices with convenience. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 facultyjournal. om/ ISSN: 2231-0703 6. A large number of customers are favoring the layout and accessibility of items in the store. 7. Most of the customer believe that if the store promises to do something in a particular time, it do so. 8. A large number of customers have faith in the employee of the store. 9. Most of the customer said that store give them individual attention. 10. A large number of customers are advocating that the operating hour of store is convenient for them. 11. Most of the customers found complaining about air condition and less effective ambience the stores.

Sunday, October 20, 2019

How to Come Up With Great College Essay Ideas

How to Come Up With Great College Essay Ideas SAT / ACT Prep Online Guides and Tips Writing the college application essay is a tough gig. You’ve got to be charming, personal, memorable, and insightfulall in under two pages! But I’m going to tell you a secret: half of a great personal essay is a great topic idea. Ifyou’re passionate about what you’re writing, and if you’re truly documenting something meaningful and serious about yourself and your life, then that passion and meaning will come alive on the page and in the mind of your reader. So how do you come up with an essay idea? The best way is to brainstorm your way to an event from your life that reveals a core truth about you. In this article, I will help you do just that. Keep reading to find 35 jumping off points that touch on every possible memory you could harness, as well as advice on how to use your brainstorming session to fully realize your idea for an essay topic. What Makes an Essay Topic Great? What does your application tell admissions officers about you? Mostly it's just numbers and facts: your name, your high school, your grades and SAT scores. These stats would be enough if colleges were looking to build a robot army, but they aren't. So how do they get to see a slice of the real you? How can they get a feel for the personality, character, and feelings that make you the person that you are? It's through your college essay.The essay is a way to introduce yourself to collegesin a way that displays your maturity. This is important because admissions officers want to make sure that you will thrive in the independence of college life and work. This is why finding a great college essay topic is so hugely important: because it will allow you to demonstrate the maturity level admissions teams are looking for. This is best expressed through the ability to have insight about what has made you into you, through the ability to share some vulnerabilities or defining experiences, and through the ability to be a creative thinker and problem solver. In other words, a great topic is an event from your past that you can narrate, draw conclusions from, explain the effect of. Most importantly, you should be able todescribe how it haschanged you from the kind of person you were to the better person that you are now. If you can do all that,you are well ahead of the essay game. How Do You Know If Your College Essay Topic Is Great? Eric Maloof, the Director of International Admission atTrinity UniversityinSan Antonio, Texas hasa great checklist for figuring out whether you're on the right track with your essay topic. He says, if you can answer "yes" to these two questions, then you've got the makings of a great essay: Is the topic of my essay important to me? Am I the only person who could have written this essay? So how do you translate this checklist into essay topic action items? Make it personal.Write about something personal, deeply felt, and authentic to the real you (but which isnot an overshare). Take a narrow slice of your life: one event, one influential person, one meaningful experience – and then you expand out from that slice into a broader explanation of yourself. Always think about your reader. In this case, your reader is an admission officer who is slogging through hundreds of college essays. You don’t want to bore that person, and you don’t want to offend that person. Instead, you want to come across as likable and memorable. Put the reader in the experience with you by making your narrow slice of life feel alive. This means that your writing needs to be chock-full of specific details, sensory descriptions, words that describe emotions, and maybe even dialog.This is why it’s very important to make the essay topic personal and deeply felt. Readers can tell when a writer isn’t really connected to whatever he is writing about. And the reverse is true as well:deep emotionshows through your writing. Writing with deep emotion: because you can't just stick smileys all over your college essay. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now: Coming Up With Great College Essay Ideas Some people know right off the bat that theyhave to write about that one specific defining moment of their lives. But if you're reading this, chances are you aren't one of these people. Don't worry - I wasn't one of them either! What this means is that you - like me - will have to put in a little work to come up with the perfect idea by first doing some brainstorming. I've come up with about 35 different brainstorming jumping off points that ask questions about your life and your experiences. The idea hereis to jog your memory about the key life events that have shaped you and affected you deeply. I recommend you spend at least two minutes on each question, coming up with and writing down at least one answer - or as many answers as you can think of. Seriously - time yourself. Two minutes is longer than you think! I would also recommend doing this over several sittings to get your maximum memory retrieval going - even if it takes a couple of days, it'll be worth it. Then, we will use this list of experiences and thoughtsto narrow your choices down to the one topic idea that you will use for your college essay. Brainstorming Technique 1: Think About Defining Moments in Your Life What is your happiest memory? Why? What was good about it? Who and what was around you then? What did it mean to you? What is your saddest memory? Would you change the thing that happened or did you learn something crucial from the experience? What is the most important decision you’ve had to make? What was hard about the choice? What was easy? Were the consequences of your decision what you had imagined before making it? Did you plan and game out your choices, or did you follow gut instinct? What decision did you not have any say in, but would have wanted to? Why were you powerless to participate in this decision? How did the choice made affect you? What do you think would have happened if a different choice had been made? What the most dangerous or scary thing that you’ve lived through? What was threatened? What were the stakes? How did you survive/overcome it? How did you cope emotionally with the fallout? When did you first feel like you were no longer a child? Who and what was around you then? What had you just done or seen? What was the difference between your childhood self and your more adult self? What are you most proud of about yourself? Is it a talent or skill? A personality trait or quality? An accomplishment? Why is this the thing that makes you proud? Kevin was inordinatelyproud of his full and luxuriant head of feathers. He hatedbeing called a bald eagle, always posting on his Facebook that the "bald" is short for "piebald," or multicolored. Brainstorming Technique 2: Remember Influential People Which of your parents (or parental figures) are you most like in personality and character? Which of their traits do you see in yourself? Which do you not? Do you wish you were more like this parent or less? Which of your grandparents, great-grandparents, or other older relatives has had the most influence on your life? Is it a positive influence, where you want to follow in their footsteps in some way? A negative influence, where you want to avoid becoming like them in some way? How is the world they come from like your world? How is it different? Which teacher has challenged you the most? What has that challenge been? How did you respond? What is something that someone once said to you that has stuck with you? When and where did they say it? Why do you think it’s lodged in your memory? Which of your friends would you trade places with for a day? Why? If you could intern for a week or a month with anyone – living or dead, historical or fictional – who would it be? What would you want that person to teach you? How did you first encounter this person or character? How do you think this person would react to you? Of the people you know personally, whose life is harder than yours? What makes it that way – their external circumstances? Their inner state? Have you ever tried to help this person? If yes, did it work? If no, how would you help them if you could? Of the people you know personally, whose life is easier than yours? Are you jealous? Why or why not? Svetlana was always jealous of climbers whose mountaineering careers weren't limited to flowers and small shrubbery. Brainstorming Technique 3: Recreate Important Times or Places When is the last time you felt so immersed in what you were doing that you lost all track of time or anything else from the outside world? What were you doing? Why do you think this activity got you into this near-zen state? Where do you most often tend to daydream? Why do you think this place has this effect on you? Do you seek it out? Avoid it? Why? What is the best time of day? The worst? Why? What is your favorite corner of, or space in, the place where you live? What do you like about it? When do you go there, and what do you use it for? What is your least favorite corner of, or space in, the place where you live? Why do you dislike it? What do you associate it with? If you had to repeat a day over and over, like the movie Groundhog Day, what day would it be? If you'd pick a day from your life that has already happened, why would you want to be stuck it in? To relive something great? To fix mistakes? If you'd pick a day that hasn't yet occurred, what would the day you were stuck in be like? If you could go back in time to give yourself advice, when would you go back to? What advice would you give? Why? What effect would you want your advice to have? For Matilda, the main challenge of time travel was packing. Just how do you fit one of those giant Elizabethan ruffle collars into a carry-on? Brainstorming Technique 4: Answer Thought-Provoking Questions If you could take a Mulligan and do over one thing in your life, what would it be? Would you change what you did the first time around? Why? Or, if you could take another crack at doing something again, what would you pick? Something positive – having another shot at repeating a good experience? Something negative – getting the chance to try another tactic to avoid a bad experience? Which piece of yourself could you never change while remaining the same person? Your race? Ethnicity? Intellect? Height? Freckles? Loyalty? Sense of humor? Why is that the thing that you’d cling to as the thing that makes you who you are? Which of your beliefs, ideas, or tastes puts you in the minority? Why do you think/believe/like this thing when no one else seems to? What are you most frightened of? What are you not frightened enough of? Why? What is your most treasured possession? What would you grab before running out of the house during a fire? What is this object’s story and why is it so valuable to you? What skill or talent that you don’t have now would you most like to have? Is it an extension of something you already do? Something you’ve never had the guts to try doing? Something you plan on learning in the future? Which traditions that you grew up with will you pass on? Which will you ignore? Why? Finnigan couldn't wait to introduce his future children to his family's birthday tradition - lemons. Brainstorming Technique 5: Find a Trait or Characteristic and Trace It Back What are three adjectives you’d use to describe yourself? Why these three? Which of these is the one you’re most proud of? Least proud of? When did you last exhibit this trait? What were you doing? How would your best friend describe you? What about your parents? How are the adjectives they’d come up with different from the ones you’d use? When have they seenthis quality or trait inyou? What everyday thing are you the world’s greatest at? Who taught you how to do it? What memories do you have associated with this activity? Which aspects of it have you perfected? Imagine that it’s the future and that you’ve become well known. What will you become famous for? Is it for something creative or a performance? For the way you will have helped others? For your business accomplishments? For your athletic prowess? When you make a speech about this fame, whom willyou thank for putting you where you are? What do you most like about yourself? This is different from the thing you’re most proud of – this is the thing that you know about yourself that makes you smile. Can you describe a time when this thing was useful or effective in some way? Thinking about her punk crewcut always made Esme smile. That hair was made to rock. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. How to TurnYour Brainstorming List Into an Essay Topic Now that you have a cornucopia of daydreams, memories, thoughts, and ambitions, it's time to thin the herd, prune the dead branches, and whatever other mixed metaphors about separating the wheat from the chaff you can think of. So how do you narrow down your many ideas into one? Use the magic power of time. One of the best things you can do with your stack of college essaytopics is to forget about them. Put them away for a couple of days so that you create a little mental space. When you come back to everything you wrote after a day or two, you will get the chance to read it with fresh eyes. Let the cream rise to the top. When you rereadyour topics after having let them sit, do two things: Cross out any ideas that don't speak to you in some way. If something doesn't ring true, if it doesn't spark your interest, or if it doesn't connect with an emotion, then consider reject it. Circle or highlight any topics that pop out at you. If it feels engaging, if you get excited at the prospect of talking about it, if it resonates with afeeling, then put it at the top of the idea pile. Rinse and repeat. Go through the process of letting a few days pass and then rereading your ideas at least one more time. This time, don't bother looking at the topics you've already rejected. Instead, concentrate on those you highlighted earlier and maybe some of the ones that were neither circled nor thrown away. Trust your gut instinct (but verify). Now that you've gone through and culled your ideas several times based on whether or not they really truly appeal to you, you should have a list of your top choices - all the ones you've circled or highlighted along the way. Now is the moment of truth. Imagine yourself telling the story of each of these experiences to someone who wants to get to know you. Rank your possible topics in order of how excited you are to share this story. Really listen to your intuition here. If you're squeamish, shy, unexcited, or otherwise not happy at the thought of having to tell someone about the experience, it will make a terrible essay topic. Develop your top two to four choices to see which is best.Unless you feel very strongly about one of your top choices, the only way to really know which of your best ideas is the perfect one is to try actually making theminto essays. For each one, go through the steps listed in the next section of the article under "Find Your Idea's Narrative." Then, use your best judgment (and maybe that of your parents, teachers, or school counselor) to figure out which one to draft into your personal statement. Handing out trophies toyour top three ideas is entirely optional. How to Make Your Idea Into a College Essay Now, let's talk about what to do in order to flesh out your topic concept into a great college essay. First, I'll give you some pointers on expanding your idea into an essay-worthy story, and then talk a bit about how to draft and polish your personal statement. Find Your Topic'sNarrative All great college essays have the same foundation as good short stories or enjoyable movies – an involving story. Let's go throughwhat features make for a story that you don’t want to put down: A compelling character with an arc. Think about the experience that you want to write about. What were you like before it happened? What did you learn, feel, or think about during it? What happened afterwards? What do you now know about yourself that you didn’t before? Sensory details that create a â€Å"you are there!† experience for the reader. When you’re writing about your experience, focus on trying to really make the situation come alive. Where were you? Who else was there? What did it look like? What did it sound like? Were there memorable textures, smells, tastes? Does it compare to anything else? When you’re writing about the people you interacted with, give them a small snippet of dialog to say so the reader can â€Å"hear† that person’s voice. When you are writing about yourself, make sure to include words that explain the emotions you are feeling at different parts of the story. An insightful ending. Your essay should end with an uplifting, personal, and interesting revelation about the kind of person you are today, and how the story you have just described has made and shaped you. Draft and Revise The key to great writing is rewriting. So work out a draft, and then put it aside and give yourself a few days to forget what you’ve written.When you come back to look at it again look for places where you slow down your reading, where something seems out of place or awkward. Can you fix this by changing around the order of your essay? By explaining further? By adding details?Experiment. Get advice. Colleges expect your essay to be your work, but most recommend having someone else cast a fresh eye over it. A good way to get a teacher or a parent involved is to ask them whether your story is clear and specific, and whether your insight about yourself flows logically from the story you tell. Execute flawlessly. Dot every i, cross every t, delicately place every comma where it needs to go. Grammar mistakes, misspellings, and awkward sentence structure don’t just make your writing look bad – they take the reader out of the story you’re telling. And that makes you memorable, but in a bad way. Hint: writing that's flawless definitely did not wake up like this. The Bottom Line Your college essay topicneeds to come from the fact that essays are a way for colleges to get to know the real you, ayou that is separate from your grades and scores. A great way to come up with topics is to wholeheartedly dive into abrainstorming exercise. The more ideas about your life that tumble out of your memory and onto the page, the better chance you have of finding the perfect college essay topic. Answer mybrainstorming questions without editing yourselfat first. Instead, simply write down as many things that pop into your head as you can – even if you end up going off topic. After you've generated a list of possible topics, leave it alone for a few days and then come back to pick out the ones that seem the most promising. Flesh out your top few ideas into full-blown narratives, to understand which reveals the most interesting thing about you as a person. Don’t shy away from asking for help. At each stage of the writing process get a parent or teacher to look over what you’re working on, not to do your work for you but to hopefully gently steer you in a better direction if you’re running into trouble. What’s Next? Ready to start working on your essay? Check outour explanation of the point of the personal essay and the role it plays on your applications. For more detailed advice on writing a great college essay, readour guide to the Common Application essay prompts and get advice onhow to pick the Common App prompt that’s right for you. Thinking of taking the SAT again before submitting your applications? We have put together the ultimate guide to studying for the SAT to give you the ins and outs ofthe best ways to study. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Saturday, October 19, 2019

Boeing Aircraft Company Case Study Example | Topics and Well Written Essays - 1000 words

Boeing Aircraft Company - Case Study Example This American aircraft company is also respected for reportedly holding the most diverse, inventive and skilled workforce in the world (Boeing, 2013). The specific areas of competition that Boeing currently witnesses can be identified on the grounds of managerial economics, unique and valued added business strategy applications and managing the various external forces efficiently. In this regard, influence of changing customer behavior and competitive barriers raised by its chief contemporaries (including Airbus SAS) shall be noteworthy (Taylor & Tillmanns, 2002). Competitive Strategies applied by Boeing and Airbus Boeing has been successful in capturing a large proportion of the current aircraft market and subsequently, acquiring a significant position in the service industry. In the current scenario, Boeing exercises around 54% share of the aircraft market while its total commercial department amounted to $30.1 billion as on the year 2001. Notably, the invention of 747 Jumbo Jet in 1966 by Boeing brought about a revolution in the world of air travel. Correspondingly, Boeing had approached the aircraft market through a unique innovation of the large sized point to point aircrafts. Recently, it has developed a Wi-Fi inside the plane which will create an ease for the passengers in accessing internet during their journey in air (Taylor & Tillmanns, 2002). As apparent from the discussion, one of the approaches considered with principal significance by Boeing when entering the aircraft marketplace is continuous innovation. A chief competitor of Boeing, as was mentioned above, is Airbus SAS. Airbus was founded in the year 1970 as a result of association in the European aerospace industry. Later it was amalgamated into a single company by the year 2001. As on 2001, it captured 46% share of the global aircraft market being second to Boeing. Historically, the company was established by the European countries with an intention to compete with the larger American aircraf t companies and earn a good subsidiary form the European governments. It has a wide range of product line such as the Twin Aisle A340 and the Single Aisle A320. It is in this regard that working in a common market and above all, because Airbus was designed with an intention to compete with the American airline industry players, it tends to be a major rival to Boeing (Taylor & Tillmanns, 2002). Similarity and Differences between Boeing and Airbus Boeing and Airbuses, being the major competitors to each other, possess certain similarities as well as differences in various strategic aspects. On the basis of the notions related to managerial economics, both the companies can be observed to operate with a similar approach of customer service oriented management. Both the companies have therefore been designing the aircrafts keeping in mind the comfort of the customers and their growing needs of convenience as well as security. The aim of both the aircrafts has thus been centered to earn profits along with sustainability by rendering quality services in addressing almost every minute requirement of their targeted customers. Both of these are involved in the creation of additional benefits to the customers by developing newer and innovative aircrafts on a

Friday, October 18, 2019

Organizational Theory Research Paper Example | Topics and Well Written Essays - 2500 words

Organizational Theory - Research Paper Example The paper is intended to provide detail descriptions about the competition of organisation with their competitors for acquiring resources. Lastly the report covers the full description of the nature of organizations and their stages of development. This essay declares that for managers the importance of resources is to develop, identify and arrange them in such a manner that it brings profit in the competitive market with higher return on capital. Resources comprise of every assets such as capabilities, information, knowledge, attributes of firm, organizational processes and so on. These resources are managed by a firm to conceive as well as apply strategies to stimulate its effectiveness and competence. As resources can be considered as heterogeneous, it varies from organization to organization. Resources are the tangible and intangible assets of the firms which are being used to implement and develop their strategies. Firms have right to use specific resources of a firm as well as country-specific resources. These resources are located in both the firm’s country of origin and other host countries where it performs the business. Human resources, financial resources and physical resources are fixed effort of any organiza tion. Administrative resources provide leadership structures for managing and leading these traditional resources. Political resources are used for government agencies and are typical to public organizations. Reputation is an important intangible resource. Labor is also a key resource of any organization.... As resources can be considered as heterogeneous, it varies from organization to organization. Resources are the tangible and intangible assets of the firms which are being used to implement and develop their strategies. Firms have right to use specific resources of a firm as well as country-specific resources. These resources are located in both the firm’s country of origin and other host countries where it performs the business (Rapp & Jackson, 2003). Human resources, financial resources and physical resources are fixed effort of any organization. Administrative resources provide leadership structures for managing and leading these traditional resources. Political resources are used for government agencies and are typical to public organizations. Reputation is an important intangible resource. Labor is also a key resource of any organization (Lee, n.d). 3.0 Impact of the Resources on the Organizational Members A variety of resources show moderately different impacts on organi zational members. Certain resources have positive and major influences on efficiency of organization’s members and others embrace negative or insignificant relationships against the performance of the organization’s members. The organizations resources comprise of human resource, financial resource, physical resource, administrative resource and political resource. All these resources have greater impact on members of the organization. The human resources of an organization bring better performance and competitive advantage to the organizations’ members. The proportion of professional employees in the firm is associated with the autonomy in human resource. As a result, professionals in human resources have positive impact on performance of members of

Future, past. present Essay Example | Topics and Well Written Essays - 1250 words

Future, past. present - Essay Example Therefore, this discussion seeks to analyze the past, present and future of law enforcement, with a view to establishing how this particular component of the legal system has evolved over time, how it has related with the other components forming the criminal justice system, its present state, and the likely nature of this component in the future. The past of law enforcement The history of the concept of law enforcement dates back to the settlement of the colonists in America, where the colonists who settled in America imported their constable system of law enforcement, with each community required to constitute a watchdog force that kept peace while dealing with the criminals and crime resolution, under the leadership of a chief peacekeeper, also referred to as the constable (Bumgarner, 2006). This was mainly applicable in the urban regions where the settlers had established their settlements. In the southern states, the concept of law enforcement developed with the establishment of the slave patrols, which was meant to whip and terrorize slaves, to prevent them from holding meeting or leaving their plantations without the express authorization of their masters, or even travelling (Roth, 2011).The first organized and paid policing force was established by City of Boston in 1635, followed by Texas in 1835, whose police force was referred to as the rangers, followed by the Municipality of New York in 1884, and eventually the other cities started following suit, but it is only until the Civil War, that a uniformed law enforcement force was established, which used nightsticks as their main weapon (Roth, 2011). Despite this organization, the law enforcement forces were controlled by politicians who presided over the cities and the municipalities, and thus they operated on the basis of their orders. However, the data of the number of the police officers in America remains scanty especially regarding the past, considering that the police officers established by diffe rent municipalities and cities could not be practically enumerated, since the law enforcement forces were not organized into a full disciplined force (Bumgarner, 2006). However, the existing data regarding the earliest disciplined force that was well organized is that of the U.S. Capitol Police (USCP) formed in 1852, which comprised of the 7 officers, with a chief officer, 4 assistant chiefs and 2 other ground patrol officers (Bumgarner, 2006). The U.S. Capitol Police (USCP) forms one of the few primary law enforcement force, still maintained by the federal government, which currently comprises of over 1,000 disciplined officers, forming the USCP federal department. The major reforms in the law enforcement started in the 20th century, where reforms regarding the qualifications, education and training of the enforcement officers, as well as the elimination of the political control over the law enforcement came into the limelight. The present of law enforcement The present state of la w enforcement in the US now comprises of well trained and disciplined forces, with well structured recruitment formulae and requirements. The other aspect of the current state of the law enforcement component of the justice system is that their duties and responsibilities are now well cut out, with such provisions enshrined in the constitution and in the law enforcement policies and regulations that guide their operations. Presently, as

Thursday, October 17, 2019

Definition Argument Essay Example | Topics and Well Written Essays - 1500 words

Definition Argument - Essay Example She has been able to establish much following due to her popular music. Through various platforms such as facebook and tweeter, Taylor Swift interacts actively with her fans in a system that appears to be a family. Her fan community comprises of fans that are characterized by a feeling of camaraderie and empathy with others who share a common interest. In this case, the fan community is interested even in minor details of the celebrity of their fandom and hence spend a significant amount of energy and time involving with their interest in most cases as a part of a social network. Accordingly, the article will explain the six characteristics of a discourse community as described by Professor John Swales. Taylor Swift’s fun base has demonstrated each of the six characteristics and hence can be classified as a discourse community. A fan community demonstrates a commonness of goals and objectives. According the Professor John Swales, â€Å"discourse community is characterized by the commonness of goal and objectives†(Swales 471). Taylor’s fans are engaged in each and every activity that she engages in. He declares that the community has set and agreed upon a set of common objectives that keeps the community aligned together. The fan community shares the experience the Taylor awesome talent in music. The fan are engaged on a fan page, though having minimal numbers of fans gives the platform to those who have joined share more about Taylor. There are updates on Taylor too such as latest events that Taylor is attending or planning to attend, her trends in fashion through a gallery of photos and some of her music that have remained in the global billboard making her one of the youngest musician to top for close to four years consecutively. In terms of a common goal, Taylor’s fans are mostly up coming musicians and other lover of Americans music. They engage each others on various platforms where they share opinions regarding various singles and albums

Near Field Communication (NFC) for WXPO Commerce Bank Essay

Near Field Communication (NFC) for WXPO Commerce Bank - Essay Example This is the reason for focusing mobile based services, as they are assumed to be an attractive and profitable business. However, there are many domains that can be categorized, one of them is called a mobile payment system. Researchers are continuously working to enhance mobile experience, consequently adding more services in to an affordable handheld device that can be convenient and cost efficient for both business and consumers. Previously, many mobile embedded services are launched. For instance, General Packet Radio Service (GPRS), Skype equipped with Voice over Internet Protocol (VoIP), Bluetooth communication radio, Infrared communication, Built-in Modems, browsers, online access to bank accounts via Internet etc. This shows that the researchers are constantly working to provide a one-time solution for the customers. For instance, a hand held device will become multipurpose device that may also eliminate security issues, as a single device is easy to manage. In the same contex t, mobile payment methods are in reach, as new field communication (NFC) is embedded in many mobile chipsets around the globe (Ondrus, Pigneur 2009). This technology will revolutionize the way of utilizing services that are provided on the cell phone. Consumers can use their cell phone for mobile payments, ticketing and bus fares etc. moreover, NFC also facilitate cell phones for device to device communication, retrieving signals from other chipsets and sensors. For instance, Radio Frequency Identification (RFID) and card emulations (Ondrus, Pigneur 2009). Overall, NFC is considered to be an efficient communicator for proximity interactions between any two or more devices. Likewise, NFC comprises of contactless smartcard and the cell phone. One significant advantage of using a contactless smartcard from the traditional smart cards made of plastic embedded with a magnetic strip or security chip is that the card reader becomes faulty. The reason for becoming faulty is the dust and gre ase that can degrade the capability of the reader. Moreover, cost is the second factor i.e. there is no requirement to produce a physical smart card. Furthermore, the contactless smart card is more convenient, as it travels with the consumer due to its integration in the cell phone. As NFC uses a very short range of communication i.e. approx. 1.5 inches, it is safe and secure for conducting an online transaction with such a small distance. No one can disrupt of hack in between the two communication nodes i.e. the contactless smartcard and the responder. Moreover, an organization named as Molo Rewards has recently introduced a program that is utilizing NFC technology. Consumers can download different coupons by swiping their cell phones at the point of purchase (†¦, Early days but wallet-less payments are the future  « As I learn 2011). Moreover, NFC supported phones are now widely available in many countries; organization has started to integrate RFID tags on the back cover o r casing of the cell phone (†¦, Early days but wallet-less payments are the future  « As I learn 2011). Furthermore, organization has mentioned these lines on their website â€Å"Want to send a coupon to a consumer who purchased a box of cereal on the 21st of December at 11am EST. MoLo Rewards can provide you with the

Wednesday, October 16, 2019

Definition Argument Essay Example | Topics and Well Written Essays - 1500 words

Definition Argument - Essay Example She has been able to establish much following due to her popular music. Through various platforms such as facebook and tweeter, Taylor Swift interacts actively with her fans in a system that appears to be a family. Her fan community comprises of fans that are characterized by a feeling of camaraderie and empathy with others who share a common interest. In this case, the fan community is interested even in minor details of the celebrity of their fandom and hence spend a significant amount of energy and time involving with their interest in most cases as a part of a social network. Accordingly, the article will explain the six characteristics of a discourse community as described by Professor John Swales. Taylor Swift’s fun base has demonstrated each of the six characteristics and hence can be classified as a discourse community. A fan community demonstrates a commonness of goals and objectives. According the Professor John Swales, â€Å"discourse community is characterized by the commonness of goal and objectives†(Swales 471). Taylor’s fans are engaged in each and every activity that she engages in. He declares that the community has set and agreed upon a set of common objectives that keeps the community aligned together. The fan community shares the experience the Taylor awesome talent in music. The fan are engaged on a fan page, though having minimal numbers of fans gives the platform to those who have joined share more about Taylor. There are updates on Taylor too such as latest events that Taylor is attending or planning to attend, her trends in fashion through a gallery of photos and some of her music that have remained in the global billboard making her one of the youngest musician to top for close to four years consecutively. In terms of a common goal, Taylor’s fans are mostly up coming musicians and other lover of Americans music. They engage each others on various platforms where they share opinions regarding various singles and albums

Tuesday, October 15, 2019

Economic Essay Example | Topics and Well Written Essays - 1000 words - 1

Economic - Essay Example e affected by the cyclone 1 Introduction Farm market like the market for Australia’s bananas is an example of market where the forces of supply and demand work. And just like any industry, Australia’s banana industry has already faced severe short-run problems like shortage in supply and the high price of banana. These were the main issues presented by the media reports that were used in this case study. This report will try to present an economic analysis of the problems encountered by both the consumers and producers of bananas in Australia as they were the key stakeholders impacted by the issues in this case. The concepts of supply, demand, price elasticity of demand and supply, and price instability of farm products were used to analyze this case. 2 Market Demand and Supply A market is an institution or mechanism that brings together the buyers and sellers of a particular good or product (McConnell and Stanley 2005, 47). The Australia’s banana market is an ex ample of a farm market where buyers and sellers are both considered stakeholders. Buyers or consumers of bananas represent the demand side while the supply side is represented by the growers or producers of banana. 2.1 Demand Australians consume around 20 million cartons of bananas a year, which equates to one box per person per annum or 13kgs of bananas each (Drucker 2006, par.7). This means that this amount of bananas is also the amount that consumers or buyers are willing and able to buy at any price during a specific period of time or the demand (Mankiw 1997, 89). Price and the quantity demanded are inversely related as described by the Law of Demand. In this case, banana consumers who are willing and able to exchange their money to have their bananas, will buy more bananas at lower prices and tend to buy less when price is increased. This relationship is shown in Figure 1. Aside from price, there are other determinants of demand. The price and availability of related products i s one that is applicable in this case study. With the shortage in banana caused by Cyclone Larry, consumers’ demand was unchanged as they failed to look for substitute for banana. In effect, they still buy bananas despite its high price. Figure 1. Demand curve D shows the inverse relationship between price P and quantity demanded Qd. 2.2 Supply Supply is the amount of particular goods or services that producers or sellers are willing to produce and make available for sale at a given price during a specified period of time (Mankiw 1997, 91). Law of Supply explains the direct relationship of price and quantity supplied. Industry group such as Growcom and the banana growers like Naomi King (Australian Broadcasting Corporation 2006, 1) will be willing to produce and sell more bananas when price in the market is high. For them, price is also another term for income. The normal or positive relationship between price and quantity supplied is shown in a supply curve like the one belo w. Figure 2. Supply curve S shows the direct relat

Social Identity Theory Essay Example for Free

Social Identity Theory Essay Summarise two theories of identity and compare their usefulness for explaining the real world issues discussed in chapter 1, Identities and diversity. The study of identity is primarily the study of who we are and who we are not in comparison to other people, what makes individuals and groups of individuals unique from each other is a very controversial issue. This essay will look at two theories that aim to address this issue, namely, the Psychosocial theory and the Social Identity Theory (SIT). Whilst examining these two theories this essay will also look at their relevance to some every day issues. The view of Psychosocial theorists is one that identity is produced simultaneously by both personal and social factors. Psychoanalyst Erik Erikson was the first theorist to view identity this way, for Erikson identity consisted of a conscious sense of individual uniqueness, an unconscious striving for continuity and a solidarity with a groups ideas (Erikson cited in Phoenix, 2007, p.53). He believed that a solid understanding of who we are, how we fit in to and are viewed by society forms a core identity, which in turn will create a sense of continuity. Erikson lived through two world wars during which many people feared for their lives. This heightened sense of mortality led to identity confusion. Hence Erikson believed that identity crisis was prevalent at this time. Identity crisis for Erikson was a certain period of time when some young people could not create a solid Ego Identity (a clear understanding of oneself) and were confused and unable to commit to a certain path, the form that this crisis took would be socially and historically variable. This lack of a solid Ego identity Erikson termed as role diffusion. Erikson believed that identity was an ongoing lifelong process through eight different progressive stages ranging from birth to late adulthood, each stage encapsulated many times of crisis and conflict which he saw as normative crisis and essential to the development of identity. Although he saw the period of adolescence as the most important stage, with the majority of adolescents achieving a solid Ego identity after a socially accepted period of trials, trying out various social roles in order to find their ideal path. It was abnormal to be normal during adolescence (Freud cited in Phoenix, 2007, p.56) Erikson calls this period a Psychosocial Moratorium. During this period of Psychosocial Moratorium Erikson viewed the solidarity of adolescents with groups and their ideas as important to identity, as young people struggle to find a niche in society they can often over identify with various groups. Within these groups the feelings against other groups ( outsiders ) can often become cruel or even violent if there is any threat to their sense of identity. This identity battle between groups is addressed by the Social Identity Theory (SIT) which was developed by Psychologist Henri Tajfel. Unlike the work of Erikson, Tajfel concentrated more on the social than individual process of identity development. He considered the development of individual and group identity as being separate processes. Tajfel was a Jewish holocaust survivor, his experiences with the Nazi regime was the driving force of his studies, he wanted to know what it was that led to prejudice between different groups. Tajfel mainly focused his studies on trying to identify the minimum requirements needed in order to form group identities, which he did by studying the intergroup relations between minimal groups. These minimal groups were a number of individuals with nothing really in common with each other, apart from the fact that they were categorized as being in the same group (ingroup), they also had no reason to oppose any individual or group outside their defined group (outgroup). Tajfel found that the simple fact of being categorized within a group was enough to cause prejudice against another group. It is the subjective feeling of belonging to a group which is important in SIT rather than membership as defined by outsiders or simply sharing some characteristics with other group members (Turner cited in Phoenix, 2007, p.63). The SIT theory suggests that the status of an individuals group identity can directly affect a persons individual identity, and that the need to belong to a high status group is paramount to a sense of high self esteem. Therefore groups are continuously striving to be dominant and superior, in doing so dominant groups will often inflict prejudice and discrimination against inferior groups as a means to increase their members self esteem. likewise individuals of inferior groups will strive to increase their self esteem by attempting to increase their status by means of social mobility ( move to a higher status group). Some groups will often try to affect social change in order to improve their social status by means of social creativity,(redefining their social status in a more positive way) or social competition, ( revolutions and civil wars). Both the Psychosocial and SIT theories of identity are relevant in different ways when considering real life issues, one of which being the embodied identities of people with physical disabilities. Embodiment is a factor in both theories, SIT considers embodiment (of physically impaired people) as a category for discrimination whilst the Psychosocial theory is concerned with the continuity of ones body to function as an issue of identity. People becoming physically impaired later in life will have a heightened sense of identity, this can be explained by both theories. Psychosocial theorists would see this as a break in the continuity which is central to this theory leading to an identity crisis, whilst in the context of SIT the change in social status by being categorised in a minority group would be the explanation. In summarising the theories of Erikson and Tajfel it can be clearly seen that both approached the complexity of identity in very different ways, both drawing from their own life experiences as a focus for their studies. Although they both draw different conclusions each theory has some relevance to the identity of physically impaired people, this reinforces the view that there is no single answer to the question of identity. References Phoenix, A. (2007) Identities and Diversities, in Miell, D. and Thomas, K. (eds) Mapping Psychology, Milton Keynes, The Open University. Part 2 The aim of the study is to research the importance of work for identity. The researchers propose to recruit participants by putting a poster in a job centre inviting unemployed people to volunteer to be interviewed about their employment history. People who express interest will be given a date and time for an interview and asked to sign a consent form. They will be offered a small payment (Â £5) for completing the interview. When they attend the interview, they will be told that the interview will be video-recorded and later transcribed (i.e. the questions and answers written down) for the researchers to analyse. They will be promised confidentiality. The ethics committee does not grant approval, for several reasons. One is that in the proposed study the researchers do not adequately obtain the informed consent of the participants, as required by the British Psychological Society. 1. Explain the problems with the proposed study concerning informed consent. (150 words) Informed consent was not adequately obtained as it was not clearly stated as to why the research was being done nor was it made clear as to how the interview would be structured (use of a video tape, questionnaire, etc) It was not made completely clear as to how the data will be used and for what purpose. There was also no explanation of the fact that after the interview had been transcribed, further consent would be needed before it could be used. 2. Explain three of the other ethical problems raised by the proposed study. (200 words) a. There was no mention of the participants right to withdraw at any time which should be done at the point of first contact. It should also be explained that if they did decide to withdraw during the interview that the payment they received would not be withdrawn. This was not made clear and the statement could easily be read as if there will be no payment unless the interview was completed. b. Participants should not be promised confidentiality as a number of people would probably see the data given in order to analyse it. Instead they should have been promised anonymity whereby not only their name will be removed but any clues to their identity too. If this is not possible then consent would be needed for disclosure. c. It should have been made clear that before signing a consent form participants would be given the choice as to what questions they wish to answer and given the option to refuse to answer any questions they were uncomfortable with. 3. Suggest a possible improvement to the study and explain the ethical problem(s) this would address. (150 words) The participants could have been informed that they can view the data collected at the end of the interview and that they have the opportunity then to withdraw any information they were unhappy or uncomfortable about making public. This would help to uphold the dignity of the participant, in case in hindsight they had revealed something about themselves that they wanted to keep private.

Monday, October 14, 2019

Leadership and Communication Scenario

Leadership and Communication Scenario Erin Tracy What does leadership mean to you? The definition of leadership is just as much an ambiguous idea to you as it is to the researchers that strive to define it. Pinning down a single, definitive answer to my question is all but impossible due to the ever-changing aspects of the subject matter itself. To be a leader, you must have someone to lead. This much everyone agrees is true, however, the rest remains opaque. From this base knowledge, you can begin to build your own definition having first understood that when dealing with people no one definition will ever fit the bill. According to Dr. Victor S. Sohman of Drexel University, leadership and teamwork are two sides of the same coin (2013) one never truly existing without the other. This is an important concept when considering what effective leadership looks like, the communication styles associated with effective leadership and the real-world application of these concepts. What is Effective Leadership? James MacGregor Burns defined leadership as the reciprocal process of mobilizing, by persons with certain motives and values, various economic, political, and other resouces, in a context of competition and conflict, in order to realize goals independently or mutually held by both leaders and followers (Burns, 1978 ). Samson Girma defines leadership as the approaches addopted by superiors in their everyday interaction with employees. (Girma, 2016) Lastly, Dr. Victor S Sohman addopted the deffinition as follows: Leadership comprises influence processes affecting the interpretation of events of followers; the choice of objectives for the group or organization; the organization of work activities to accomplish the objectives; the motivation of followers to achieve the objectives; the maintenance of cooperative relationships and teamwork; and the enlistment of support and cooperation from people outside the group or organization (Sohmen, 2013). As you can see there is a wide range of oppinions as to the definition of leadership; so if one can not even decide how to define it how can you begin to objectively measure it? Communication Styles Associated with Successful Leaders Dr. Victor Sohman did this best by, first setting a very inclusive definition and then adapting the Five-Dimensional Leadership Competency Model developed by K.S. Cameron and D.A. Whetten (2011). These five aspects of leadership are 1. Transformational 2. Transactional 3. Organic 4. Contemporary; and 5. Ethical (Sohmen, 2013). Transformational leaders use enthusiasm to motavate their employees; Transactional leaders use rewards to motivate results; Organic leaders emit a sense of inclusion to their team to motivate them to acomplish goals; Contemporary leaders lead by structure to gently push their constituants in the proper direction, and finially; Ethical leaders utalizes their own personal integrity to inspire their people to greatness. Building your leadership style off of a model like this has many benefits. As you can tell, all of these atributes are interchangeable. A leader may use any of these or any combination of at any given point throughout the day to effect change withi n their company. Therefore, being fluent in these is a critical aptitude of a successful leader. Real World Applications The ability to implement these concepts in the real world can be challenging, however, we can all agree that a leader that only communicates when he needs something done, and only tells his team what to do and not why they are doing it will not be effective. While there are a multitude of strategies that a leader could use to correct this lack of communication, there are a few that could prove essential in this situation. The knowledge of generational differences in your employees (and yourself) along with individual strengths and weaknesses are keys to navigating the subversive terrain of leadership. Being able to lead the individual as well as the group will set you on a path to success. Another concept that will allow you to be successful is being able to mutate yourself and the way that you communicate to the person that you are trying to reach. Just saying the words is not enough, especially if you do not say it in a way that they are going to hear you. Learning how to use new t echnology, electronic communication, and face to face interactions are all critical in maintaining open communication with followers. The implementation of a Contemporary type of leadership coupled with an Ethical addition would likely be a good fit for everybody in this situation. This would allow the leader to maintain some of the structure that they are used to making a more seamless transition of change. The addition of an Ethical form of leadership would serve as a stabilizing factor during change. The sheer presence of a confident and true leader will set everybody involved at ease making it easier to change the culture of the company. If the employees have been particularly upset by the lack of communication the transparent aspects of the Transformational type of leadership would likely help as well. All in all, by considering what effective leadership looks like, the communication styles associated with effective leadership and the real-world application of these concepts, you can begin to get an idea of the success of your leadership style. No matter what style or combination of styles you choose to implement, by having quantifiable standards set, one is better able to reliably asses the effectiveness of ones leadership style to effect change within a company. References Burns, J. (1978 ). Leadership. New York: Harper Row. Flauto, F. J. (1999). Walking the Talk: The Relationship Between Leadership and COmmunication Competence. The Journal of Leadership Studies, 86-97. Girma, S. (2016). The relationship between leadership style, job satisfaction and culture of the organization. International Journal of Applied Research, 35-45. Sohmen, D. V. (2013). Leadership and Teamwork: Two Sides of the Same Coin. Journal of IT and Economic Development, 1-18. Whetten, D. A. Cameron, K.S. (2011). Developing Management skills. Upper Saddle River, NJ: Prentice Hall /Pearson.

Saturday, October 12, 2019

Why I Think Malaysia Will Be The Best Place To Live In The Next Essay

(First prize winner in the STAR 25th anniversary essay competition (Category C - adults) Should a fairy godmother suddenly appear before me with a crystal ball, a magic wand and a world atlas, and give me the liberty to select the country I’d like to live in 25 years from now, without a second’s hesitation, I would point to that small nondescript, elongated peninsula straddling the equator called Malaysia. The reason is very simple. I firmly feel that 25 years hence, Malaysia would be one of the nicest - if not THE nicest - places to call â€Å"home†. Let us take a little journey down the corridors of time and cast a glance at the destiny of some of the nations of the world over the past five decades. There is war and famine in some, greed and suffering in others. Quite clearly, Malaysia has reason to stand proud among the countries of the world. There is plentiful sunshine and rainfall, while the soil is rich and the harvests plentiful. Even Mother Nature has seen fit to bless Malaysia by exempting her from its tantrums - there are no tsunamis and earthquakes, no floods and droughts, no hurricanes and typhoons. Consequently, there is no need to live in fear of nature’s sudden and unabated fury; no need to be constantly on the lookout for unexpected destruction and devastation Freed from the encumbrances of having to battle with the forces of nature, Malaysians are empowered to pursue lifestyles of their own liking. The economy is booming, jobs are for the taking... this is the senario today and there seems little reason to expect this scenario to change adversely within the next 25 years. In fact, with proper management and leadership, the outlook for Malaysia in the next 25 years may even improve. Just for starters, imagine coming home after a day's work to a spotlessly spick and span house filled with the tantalising aroma of rich coffee and roast chicken, all waiting to welcome one home... Which Malaysian housewife-cum-career lady has not dreamed of this before? And yet, this dream may well become a reality just 25 years from now - all because of the winds of technological change, which are sweeping through the country right now. Pping! Just press that little button on your wristwatch 30 minutes before you head home and it'd activate the gamut of... ...e government’s attempts to develop a caring society are most commendable. Twenty-five years hence, these efforts would have begun to bear fruit. Palliative and geriatric care has already made itself felt while halfway houses for abandoned babies and abused children are increasing by the day. The groundwork for inculcating the caring attitude among Malaysians has already been laid with the move towards developing caring schools. Traditional values like thrift, hard work, respect for the aged and filial piety are being upheld as exemplary values which can hold the fibre of Malaysian society together. The voices of people like Marina Mahathir calling for tolerance and understanding for those most in need of moral support are like beacons in the dark, lighting the way towards the creation of the highest of all societies - that with a conscience. Ultimately, the country, which would be best to live in, would be that which enjoys technological growth from without and strong moral and spiritual development from within. And it is exactly this factor which makes me firmly believe that Malaysia will be the best place to live in 25 years from now.